Sunday’s Super Bowl 2024 isn’t just about the Kansas City Chiefs vs. the San Francisco 49ers. Or Taylor Swift.
It’s also about the buzzy commercials
Jennifer Aniston, Jenna Ortega, Chris Pratt, Ice Spice and David Beckham are just a few of the big stars who will be in the ad spots between plays.
Keep your eyes peeled for commercials that feature a “Suits” reunion (sans Meghan Markle), mini “Scrubs” and “Friends” reunions, and several athletes who aren’t playing in the game, such as Tom Brady.
Carl Weathers, who died on Feb. 2, will also feature in a commercial posthumously.
The game airs at 6 p.m. on Sunday, Feb. 11 on CBS and streams Paramount+.
Here’s the scoop on all the night’s biggest commercials for Super Bowl LVIII, which will take place atLas Vegas’ Allegiant Stadium.
First Quarter
The following ads will run this quarter:
M&M’s
Scarlett Johansson, Dan Marino, Terrell Owens and Bruce Smith star in this spot as “almost champions” who never won a Super Bowl ring —so they’re getting bling made out of the candy.
Pringles
This ad for the chip gives Chris Pratt a mustache and teases a resemblance between the “Guardians of the Galaxy” star and the Pringles mascot.
Lindt
Chocolatier Lindt & Sprüngli is making its big game debut with a 30-second spot highlighting their Lindor truffle with the song “Round and Round” by Perry Como.
Mountain Dew
Aubrey Plaza touting Mountain Dew’s Baja Blast drink as she rides a dragon and criticizes it for being “a terrible scene partner.”
BetMGM
Tom Brady returns to the Super Bowl in this ad, co-starring Vince Vaughn and Wayne Gretzky. It’s the big-game debut for the sportsbook and pokes fun at Brady for winning “too much.”
Dove
The skincare brand partners with Nike for a 30-second spot encouraging girls to stay in sports and have body confidence.
Popeyes
Ken Jeong star in the first-ever Super Bowl commercial for Popeyes, highlighting the chain’s new chicken wings.
Starry
Hip Hop star Ice Spice joins Starry mascots Lem and Lime in an ad for the PepsiCo brand’s lemon-lime soda.
BMW
“Talkin’ Like Walken” plays off Christopher Walken’s recognizable cadence in this spot, also featuring Halftime performer Usher and “Beef” actress Ashley Park.
Kawasaki
WWE star “Stone Cold Steve Austin” stumps for the brand’s new vehicle, the Ridge, comparing it to a mullet hairstyle: “Business in the front, party in the back.”
Second Quarter
The following ads will run this quarter:
Nerds
For the candymaker’s big-game debut, singer Addison Rae plays a dance teacher getting down to Irene Cara’s “Flashdance … What a Feeling.”
Hellmann’s
Former “Saturday Night Live” cast members Kate McKinnon —and her cat —and Pete Davidson advertise the mayo brand.
Oreo
A world without AI, boy bands or the Kardashians on TV? Kris Jenner and others muse over how history could’ve been different if the cookie was twisted a different way.
Booking.com
Tina Fey encourages viewers to “book whoever you want to be” during a vacation.Her “30 Rock” co-stars Jane Krakowski and Jack McBrayeralso make appearances, along with Glenn Close.
TurboTax
“The TurboTax Super Bowl File” is directed by Taikia Waititi and stars “Abbott Elementary” actress Quinta Brunson.
Verizon
The wireless network company is staying mum about the details of —and celebs featured in —their big-game clip.
“Javier in Frame” follows a blind man directing his life’s story using Guided Frame (an AI-powered accessibility feature). Stevie Wonder provides voiceover and filmmaker Adam Morse, who is blind, directed.
Third Quarter
The following ads will run this quarter:
NFL
The NFL itself takes the spotlight, with this commercial focused on its efforts to grow football internationally. Starring players Saquon Barkley of the Giants, the Vikings’ Justin Jefferson and Cameron Jordan from the Saints.
Uber Eats
This star-studded spot reunites old “Friends” Jennifer Aniston and David Schwimmer —though one has forgotten the other —and includes David and Victoria Beckham riffing on a memorable moment from the “Beckham” docu-series.
Drumstick
Comedian Eric Andre plays a man needing medical attention on a flight.Dr. Umstick to the rescue!
Doritos
“The Falcon and The Winter Soldier” star Danny Ramirez takes on Jenna Ortega’s (“Wednesday”) feisty abuelas in a battle for the last bag of Doritas’ Dinamitas.
Volkswagen
“An American Love Story” features Neil Diamond’s song “I Am … I Said.”
Skechers
Mr. T will is back to remind everyone that — unlike the common misconception — Skechers doesn’t have a “t” in its name.
Toyota
After sitting out last year’s game, the car company returns with a spot promoting the 2024 Tacoma.
Fourth Quarter
The following ads will run this quarter:
T-Mobile
This musical homage to “Flashdance” features “Scrubs” stars Zach Braff and Donald Fasion showing up to a canceled party at Jason Momoa’s house. With an assist from Jennifer Beals.
Other Ads to Look For:
e.l.f Cosmetics
There’s a lot going on in the “Judge Beauty” spot: Judge Judy Sheindlin presides over a courtroom “Suits” reunion with stars Gina Torres, Rick Hoffman, and Sarah Rafferty; Ronald Gladden (“Jury Duty”), singer Meghan Trainor, comedian Benito Skinner, HeidiNCloset from “RuPaul’s Drag Race” and former NFL player Emmanuel Acho join in the chaos.
State Farm
Arnold Schwarzenegger relives his action movie past by playing Agent State Farm.
Dunkin Doughnuts
Dunkin’ superfan Ben Affleck pokes fun at the bored and “sad Affleck” memes by trying to launch a music career. TikTok star Charli D’Amelio co-stars.
NYX
The beauty brand makes its big game debut with a spot featuring Cardi B. highlighting its Duck Plump High Pigment Plumping Lip Gloss.
Doordash
DoorDash will deliver all the products from this year’s array of Super Bowl ads to one lucky winner. Meanwhile, their “Your Door To Move” ads highlights the service’s wide array of delivery choices.
Squarespace
Directed by and featuring Martin Scorsese, “Hello Down There” shows people failing to notice extraterrestrials making contact.
E-Trade
The E-trade babies are back —and on the pickleball court.
Silk
Jeremy Renner pays tribute to the plant-based milk by dancing and signing James Brown’s “I Got You (I Feel Good).”
Michelob Ultra
Soccer star Lionel Messi kicks a ball all around a beach, to the amusem*nt of “Ted Lasso” star Jason Sudeikis and NFL legend Dan Marino.
Budweiser
Budweiser’s signature Clydesdale horses return for their 46th ad in a Super Bowl game. It’s a nostalgic, feel-good clip, set to the Band’s “The Weight,” with Fred Dana, a real-life wholesaler for the company, leading the horses to save the day at an all-American small-town bar.
Bud Light
The Bud Light genie grants a host of wishes —even conjuring up Peyton Manning and Post Malone (who will also sing “America The Beautiful” before the game) for some lucky fans.
FanDuel
Carl Weathers filmed this ad for the online sports betting company before his Feb. 1 death, along with retired NFL player Rob Gronkowski.
Foundation to Combat Antisemitism
New England Patriots owner Robert Kraft founded the Foundation to Combat Antisemitism and launched a $25 million campaign after Hamas’ attacks against Israel on Oct. 7.
Kia
A young figure-skater re-creates her winning routine for her homebound grandfather –powered by the car brand’s EV power.
Reese’s
Will Arnett narrates this look at fans’ reaction to the “change” of the new Reese’s Big Caramel Cup.
Oikos
The protein-packed snack allows Martin Lawrence to rescue a golf cart from a pond as NFL Hall of Famer/ ESPN co-host Shannon Sharpe and his “show muscles” look on.
Pluto TV
The ad-supported streaming service (owned by Paramount) will make its big game debut, with a 30-second spot that reveals where “couch potatoes” come from.
Dawn
The dish soap is hosting a special giveaway of $1 million worth of Dawn Platinum detergent — and NFL player J.J. Watt doing a fan’s dishes dishes at a “wash party.”
Stok Coffee
Anthony Hopkins plays mascot “Wrex the dragon” for Wrexham AFC —the English soccer team co-owned by actors Ryan Reynolds and Rob McElhenney —with the help of the cold-brew brand.
ETSY
The online marketplace goes high-brow —and ribs the French —in a clip spotlighting the platform’s “Gift Mode,” as nineteenth-century American colonists agonize over what gift to give France.
‘IF’
Remember when Randall Park played Jim on “The Office” for an episode? That’s the joke behind this commercial for “Office” star John Krasinski’s new movie “IF” with Ryan Reynolds, out May 17.
Bic
Famous weed fans Willie Nelson and Snoop Dogg co-star in this lighter ad —with Martha Stewart also getting in on the joke.
Coors Light
LL Cool J shares the screen with the Silver Bullet train to save a fan wearing the wrong team jersey to meet his girlfriend’s family.
